Sue Scheff: Giving the Gift of Virtural Presence

“Let’s face it – many people are over the shopping scene – limited on cash – here is a great idea for anyone that using the Internet! Which is about everyone!!!!”
The who:

• * Help jump-start your potential college applicant/application.
• * Out of work? Learn to promote your skills online.
• * Professional or small business owner? Learn to own and manage your virtual image.

The why:
•53% of Americans Google each other. Pew Internet & American Life
•26% of college admissions officers use search engines to research candidates. University of Massachusetts Center for Market Research
•64% of teens say that most teens do things online that they wouldn't want their parents to know about. anti-drug.com
•77% of executive recruiters use search engines to research applicants. CareerBuilder

The how:

Tip 1: Check out your social networking sites. If there is information or photo's on there you wouldn't share with your grandparents, chances are they shouldn't be on the Internet. Keep it clean!

Tip 2: Sign up for personal branding services. This is free. Services such as Naymz, Ziggs, LinkedIn and LookUpPage offer free online profile set-ups. Take the time to create your cyber resume. It is important to own your own name and your own background.

Tip 3: Create your own Blog. There are many free Blog sites such as Blogspot and WordPress. Take the time to let your potential college or employer see that you are enthusiastic about your interests and motivated to be all you can be. If you are a professional or business owner, let your future and current clientele see that you are up-to-date and knowledgeable about your products and services. [For example http://www.suescheff.blogspot.com/  and http://www.suescheff.wordpress.com/]

Tip 4: Create Google Alerts for your name, business name and nicknames. This is free. Find out when, how and why your name is being use online. This vital for small businesses especially. If there is a disgruntled client or customer, you want to know and hopefully can rectify the situation before it gets worse.

Here are three tips that have limited fees:

Tip 5: Buy your own URL with your name. For example mine is www.suescheff.com . This can be as little as $7.99 a year through GoDaddy. Build yourself a small website and share with people surfing and researching the web about yourself.

Tip 6: Place your name. Literally you can give the gift of PLACE YOUR NAME with a professional service for as little as $49.95 one time fee. Let them position your name in the search engines, write a press release for you and more. All for one low fee.

Tip 7: Hire an online management service. Although there are many to choose from today, my personal experience is with ReputationDefender. If you know someone that is struggling with online slime, or simply needs a virtual presence or "online make-over" and doesn't have the time or the computer savvy to create their cyber image, consider giving them a gift of relief with an online management service. PS: This is also a great gift to give yourself. In my opinion and experience, Reputation Defender is the pioneer of online reputation management services and number one in my book. (I am not a paid sponsor for them and I don't receive any referral fees from them) I am simply a satisfied client. Costs vary according to your needs. Visit www.reputationdefender.com for their many services, as well as NameGrab, their latest addition.

Do you want more tips and practical guidance to help maintain your cyber profile? Don't forget to purchase Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (Health Communications, Inc. August 2009). This book makes the perfect gift for everyone and anyone that uses the Internet, owns a business, has a reputation to protect, applying to schools, looking for jobs and more.

No one is immune to having their Internet image ruined. So for this holiday season, give a present that gives you or the recipient a 'presence'.

Remember it can take 20 years to build up a solid reputation and today it can take 20 minutes of a few vicious keystrokes and a click of the mouse, and those 20 years are history.

Sue Scheff: More praises for Google Bomb book

I am so overwhelmed at that fantastic reviews Google Bomb is receiving. Yesterday McClatchy-Tribune wrote a wonderful review:

Read it: Google Bomb' aims to protect you from information age trolls

I have received many emails and calls from people all over, singing the praises of Google Bomb. My last caller just told me she ordered 20 copies to share with business associates, as they are now experiencing the effect of a Google bomb from one disgruntled client.

Take cover early - learn how to protect your online image and your cyber resume today!

Sue Scheff: "Google Bomb"! Where was this book last month when I could have used it?

"Google Bomb"! Where was this book last month when I could have used it?

By: Gryphen

Sue Scheff didn't expect she'd make enemies when she founded the child and parenting advocacy organization PURE. But someone began attacking her on the Internet, posting enough defamatory statements to compel her to bring a lawsuit. She won $11.3 million in 2006.In light of what happened to me last month, and what continues to happen to other people attempting to bring out the truth concerning Palin and other GOP leaders, I thought that this might be an important book for people to purchase in order to protect themselves from future attack.

It was written by Sue Scheff and John W. Dozier, who is an expert in "Internet Law", and specializes in representing businesses and individuals who have suffered defamatory attacks via the internet.I am going to purchase this book for my own edification and recommend to my friends, who own blogs and websites, to go out and get themselves a copy as well.There is no telling who the evil minions will go after next and we may as well be ready for them.

Sue Scheff: Google Bomb Book Endorsements are Outstanding!

Google Bomb – The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

I am so excited as we are nearing our launch date of September 1st. Of course, excitement mixed with other emotions as this book was extremely difficult to write, however I know that there are many people out there that are victims of vicious keystrokes, and suffering with the feeling of being powerless to the Internet Slime. Take control back, learn to maintain and build your virtual image. Internet Defamation and Invasion of Privacy is a horrible and emotional experience that can lead many people into seclusion, depression and fear.

Do you have a story to share? Visit me at http://www.googlebombbook.com/share.php This book is dedicated to those that are suffering with cyberharassement and feeling helpless and alone. Trust me, you are not alone.

Here are the endorsements and reviews so far, and more are coming in…. I want to thank all these people for taking the time to read Google Bomb and send us their comments.

As author of the foreword and CEO and Founder of Reputation Defender Michael Fertik says, “Google is not God. Google is not the First Amendment, and it is not the truth. It is a machine. It may be the best machine invented in the past fifteen years, with myriad benefits for human knowledge and collaboration, but it is still just a machine that operates on rules devised by people. For that reason, it is both inherently fallible and subject to deliberate abuse.”
—Michael Fertik, CEO and Founder of Reputation Defender

“I haven’t been this affected by a book in a long time. I went from a shaking rage to knots in my stomach to tears and finally to cheers. What happened to Sue could happen to any of us, and Google Bomb’s practical guidance, makes this a highly profound and useful book that the world needs to read.”
—Michele Borba, Ed.D., Author of The Big Book of Parenting Solutions, Parenting Expert and Today Show Contributor

“Google Bomb is a great book! The Constitution protects free speech, but slander is not free speech. We should be able to hold slanderers accountable, and Google Bomb helps readers do that.”
—Senator Walter G. “Skip” Campbell, Jr.

“Parents need to teach their kids to be safe online, and Google Bomb offers a game plan that even a technophobe can execute. A must read for anyone who has ever posted their name on the internet, but especially for those whose kids are doing so every day.”
—Danielle Wood, Editor-in-Chief, Education.com

“Google Bomb is an instructive and timely book that will only become increasingly relevant as our laws catch up to the realities of today’s evolving technology. Sue’s triumph over her attacker underscores the principle that there is no constitutionally protected right to defame others online.”
—Fatima R. Fahmy, Attorney at Law

“Google Bomb offers solutions to virtual threats and character assassinations and is a wakeup call as to why we need tough legislation to protect the innocent – albeit children, adults, or businesses. Bravo to Sue Scheff and John W. Dozier Jr. for writing this much-needed book.”
—Ross Ellis, Founder and CEO, Love Our Children USA

Sue Scheff: Google Bomb Book Launches on to YouTube

My co-author, one of the leading Internet Attorney’s – John Dozier, and his team have been busy getting ready for the launching of Google Bomb! In stores and online on September 1st, 2009, this upcoming best selling book will document my untold story of the $11.3M Landmark Case for Internet Defamation and Invasion of Privacy.

John Dozier will give you the legal landscape as well as insights on what is lurking in cyberspace. Michael Fertik, CEO and Founder of Reputation Defender, lends his expertise in Online Reputation Management with his foreword. Together we have assembled a dream team for Google Bomb – Meet the Authors! Visit http://googlebombbombook.com/ for more information on this very timely book!

Just recently the Dozier Internet Law Firm marketing team has put together some YouTube introductions – check them out!

Google Bomb: Online Impersonators http://www.youtube.com/watch?v=lXTSiq3b6fM
Google Bomb: Call to Action http://www.youtube.com/watch?v=BGCrGqtG36g
Google Bomb: Land of a Million Dreams http://www.youtube.com/watch?v=uSSlariie2s
Google Bomb: What is Your Legacy to Be http://www.youtube.com/watch?v=GtopTox7kxo

Sue Scheff: Google Bomb Book Enter's YouTube again!

Google Bomb, the book, written by Sue Scheff and online defamation lawyer John W Dozier Jr, is coming soon. The final edits of Google Bomb are being finalized. One of the interesting aspects of the world of the mobosphere is organized attacks. This animation tells a story that is happening more or less daily in one form or another and this is covered extensively in Google Bomb. As a defamation lawyer it is becoming common because I hear the stories every day. Attacking on the web to gain an economic benefit is closer to extortion than free speech.

Watch YouTube Latest Google Bomb Video: http://johndozierjr.typepad.com/dozierinternetlaw/2009/06/defamation-lawyer-google-bomb-book-coming.html

Pre-Order today at Amazon: http://www.amazon.com/gp/product/0757314155

Sue Scheff: Managing Your Online Identity

Source: Forbes.com

By Anna Vander Broek

You are who Google says you are.

They say first impressions last a lifetime and increasingly those impressions are made online. Perspective employers Google you. Ditto the cute guy you met at the gym. Your landlord can check out your Facebook friends as easily as your cousin in Kansas City. The bad news is that the Internet has made it nearly impossible to hide your past. The good news is that you can use it to craft your future.

Take Will Lindow. In March, when the 28-year-old Texan decided to ditch his job at advertising giant Omnicon Group to pursue his passion for composing music, he knew the first step in his career change was to redefine himself online.

In order to quickly re-establish himself, Lindow turned to Wix.com, a free (for basic services) Web site which allows users to create flash Web pages. He created a page highlighting his musical talents and ambitions and then sent the link to a few people.

A week or two later Lindow got a response from a director doing a documentary film in Dallas. Now Lindow's scoring the film. He's also working with a local Austin band and last week got a gig doing a theme song for a children's animation film. It's only been three months.

"I reinvented myself online," says Lindow

The first step to getting control over your online identity is Googling yourself. If you don't do it, someone else will. Douglas Rothstein, managing partner of Redstone Partners, an executive search firm based in Manhattan and Cambridge, Mass., will Google ( GOOG - news - people ) potential candidates. "We'll scratch beneath the surface and see what's in the public domain," he says.

Quick Tips: Managing Your Online Identity

Individual Google hits make a difference (no one wants to see those pictures of your knee surgery), but so does the larger story they tell about you. "Treat Google like your résumé," says Michael Fertik, founder of the online reputation management service, ReputationDefender.com. If your first five Google hits highlight your old job as a market analyst it may be hard to sell yourself as a travel writer.


After you know what already exists about you online, start reshaping that information. Establish a purpose. Do you want to use the Internet to find a job or promote a new career? Or do you simply want to keep your online reputation clean in case your Aunt Sally ever Googles your name?

Look at things in context. It's easy to misrepresent yourself through seemingly innocent information if it appears in the wrong place. If you want to build up your career as a beer expert, those Facebook pictures of you double-fisting beers will probably help. But it may not if you're trying to be a kindergarten teacher.

"Know what you want and who you are," says Fertik. This may mean you need to choose what to keep online and what to remove. You don't always show your serious side to your friends or your party side to your boss. The same rules apply online.

If you're unhappy with your Google hits, there are a few things you can do. Think about using a service like Fertik's own ReputationDefender.com, which can help you manipulate your Google results, among other things, pushing positive links higher and negative ones lower. Giant sites like Facebook, LinkedIn and Twitter will be higher in Google searches, so focus on those sites first.

Creating your own Web site is a great way to give yourself a professional edge and will usually float up to the top of Google hits. Redstone Partner's Rothstein says he strongly advises his clients to create their own Web site. "[Employers] are looking for someone who has taken the time and effort to put together their own professional site," he says. "It shows perspective employers you … will go the extra mile."

Ask for an outside perspective. "Start with your own opinion about how you're presenting yourself," says Fertik. "But then maybe ask a friend or a professional for some insight."

Most importantly, stay up-to-date. A new client to your architecture firm may rather see you can design an office space, not your high school tennis scores.

"Google is now a utility for every life transaction," says Fertik. "You have to keep yourself fresh."

Old and New Information Wanting to Be Free

Source: ReputationDefender Blog

By Michael Fertik

According to Wikipedia, the phrase “information wants to be free” is an “expression that has come to be the unofficial motto of the free content movement.” Much of what we do at ReputationDefender has to do with this concept. Do we as a society and as individuals really want every type of information to be visible to anyone, at any time? Do we want our medical history, phone numbers, old addresses and private photos to be as readily accessible as, say, who played third base for the Red Sox in 1912? (The answer to this question is found below).
I recently read a couple of books that, specifically speaking in one case and broadly speaking in another, illustrate the narrative of information’s wanting to be free (in the sense of freely available), and the potentially history-altering or life-changing consequences that may arrive when it is.

The Mystery and Meaning of the Dead Sea Scrolls by Hershel Shanks tells the story of the battle to wrest access over the Scrolls, discovered in the early 1950s, from an exclusionary group of scholars who more or less refused to publish or grant access to them for decades. It also offers a precis of the potential religious and historical significance the scrolls, including possible redefinition of the relationship between Christianity and Judaism. Even though the Scrolls represented the most significant biblical archaeological find of the 20th century, the scholars who worked on deciphering them declined to publish their findings or even more than very narrowly disseminate facsimiles of the primary materials for a startlingly long time. It was not till Shanks and a handful of others forced the hands of the scholars that the world finally was able to see the scrolls for themselves. Now, thanks to their good efforts and the power of the Internet, together with the work of places like the Library of Congress, we can all see detailed images of the scrolls themselves, at any time, wherever we are in the world.

The publication of the primary material of scrolls has generated a massive bibliography and new fields of scholarship (including one called Qumran Studies, after the location of the scrolls’ discovery). In this case, information really did want to be free, and it took the hard work of a dedicated group of people to make it free.

Still, it seems, there are persistent and, according to Shanks, apparently plausible rumors of other intact Dead Sea Scrolls that are circulating in private hands around the world. The information bound up in these items, should they exist, needs to be set free through their publication, so that a more complete picture of this historical time can continue to be assembled. Even more scrolls are expected to be lurking in caves around Qumran the entrances to which have been covered up by earthquake over the millennia.

Gunther Grass’s memoir Peeling the Onion gets at the theme of information freedom differently. Grass, a Nobel prize winning German author, has been writing for more than half a century, during which time he has been an outspoken literary and activist left-of-center critic of Germany’s Nazi past, of its collective guilt, and of insufficient transparency and penance among the German people for their participation in the Holocaust and in the other crimes of the Third Reich. In the mid-1980s, he attacked President Reagan and Chancellor Kohl for visiting a cemetery than included Waffen graves. He was often described as–and seems to have been comfortable with the appellation–one of Germany’s chief moral authorities.

However, in 2006, it was revealed that Grass had himself been a member of the Waffen-SS. He joined when he was 17. Spiegel Online confirmed the basic facts of this story through the publication of several historical records. Grass published Peeling the Onion that year. While it purports to be a memoir of his life, or at least the first few decades of it, more or less up to the time he started writing The Tin Drum, one can’t help but get the feeling that he wrote it as an apologia pro sua Waffen vita.

In one long stretch of the book–the longest and most detailed piece of it, at least as my memory serves me as I write this–he makes himself out to be a coward (but only just) in World War II. He runs away, he doesn’t know how to use a gun, he fears for his life, he soils himself, he spends time in a POW camp, etc.. It comes across, after all the nouns and verbs, as an attempt to explain away the significance of his fighting for the Reich and his subsequent decades of hiding it. Was he really a Nazi? This seems very unlikely. But it did seem to me that, burdened by his secret and the gap between his public persona and his private history, and perhaps also worried that the information about his past would eventually want to be free, Grass set out to cast it in the most luminous and best-shaped bronze he could.

As a book, Peeling the Onion is also a powerful literary biography of a man who must be one of the most highly literate writers now living. Grass gives us the source material from his life experiences of some of his brightly vivid major and minor characters. I am guessing that the memoir will be used as some sort of key to unlock his novels and plays by Grass scholars for many years to come. I also doubt that Grass’s past will obliterate entirely my own view of his writing (The Meeting at Telgte is outstanding). But in the end, I don’t think I will cherish this memoir.

Two books about information that, we might say, should be free.

(The answer to the question who played third base for Red Sox in 1912 is Larry Gardner. This is the kind of obscure piece of information that becomes immediately accessible on the Internet, through a single search on a major search engine. I’ll be revisiting what we might call the Larry Gardner Theory of the Internet in future writings).

Sue Scheff: Story of Internet Defamation and Prescriptive Relief!

Take Cover - Google Bomb Book is almost here!

O-kay - this is a preliminary cover - but it is getting the attention of many media outlets! - John Dozier and I are extremely excited about the launching of this book - for many reasons. Most of all, we offer sound solutions and help you to learn from my mistakes and gain from his expertise!

Having Michael Fertik write the foreword will introduce the rumbling this book will bring - as the CEO and Founder of ReputationDefender, Michael Fertik is an expert in the field of helping you manage your online profile!

Together - we do have a dream team to help you surf safely!

Pre-Order your copy today at Amazon.

Sue Scheff: Facebook, Casebook - Is Google God?

Source: Toronto Sun

More like Casebook
Social networking sites can sometimes make or break a case in court

Be careful what you post on Facebook or MySpace, because anything you say or upload can and will be used against you in a court of law.

Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.

In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff's Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.

"Facebook will be seen as a gold mine for evidence in court cases," said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.

But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant's request to look for incriminating evidence a "fishing expedition."

The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc's profile is private with restricted access, is that considered an invasion of privacy?

"The courts sometimes don't get it," Kerr said. "The tendency in judicial opinion and popular thinking is that once something is out in the public, there's no such thing as privacy anymore. But that can't be right because we all have curtains."

For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.

For example, while a member may post pictures from a beer bash the night before, that doesn't mean they would take the same pictures to show off to their boss the next day, Kerr explained.

Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote "The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site."

But having 366 Facebook friends doesn't entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto's Ryerson University.

"It's not how many people you share it with, it's who you choose to share the information with," Levin said. "The judge is missing the point. What's important is not how many people are your friends, but who you choose to know you."

While we're able to compartmentalize and separate people in our lives offline by assigning titles to different spheres -- co-workers, neighbours, family -- the online world fails to recognize those distinctions, he added.

It's a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it's an unfair screening process, Levin said, and attaches more value to people's online identities -- and sometimes third-party information -- than the candidate they meet in real life.

"We need to suppress that tendency to go on Google and look people up. There's already a process of hiring that works for them and has been working for years," Levin said.

While we're more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can't be said of online information.

Pruning online identities and putting a person's best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.

"A resume is no longer what you send to your employer," said ReputationDefender CEO Michael Fertik. "More people look at Google as a resume."

But instead of authenticating information found online, people are trusting secondary material and treating Google like God.

"What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards," Fertik said.

But is sanitizing a person's online reputation of unflattering content an infringement of freedom of speech and freedom of expression?

"Only if you believe Google is the best and most accurate source of information," Fertik said. "But I don't think Google is God. I believe Google is a machine."

vivian.song@sunmedia.ca

Dozier Internet Law: Defamation of The Dead on NPR Monday

Dozier Internet Law's John W Dozier Jr. will be on National Public Radio's "All Things Considered" Monday. Tune in to learn about defamation of the dead...and how to deal with social network profiles of the deceased...interesting and timely topics. No doubt that the complexities of living life in a connected world are growing.

Sue Scheff: Michael Fertik, CEO of ReputationDefender, Discusses Online Repuatation Management on NPR

As my new book is getting ready to be released, you can’t ignore the importance of Online Reputation Services and what they can offer to all people - whether it is protecting your children online, maintaining your reputation in cyberspace or simply having a positive online image. These services are priceless and many know my story and my success with ReputationDefender. I feel I have to say, I am not their spokesperson, nor do I receive any referral fees from them, but as a victim and survivor of Internet Defamation, I can personally attest their integrity and concern for keeping you safe in space.

Recently the CEO of ReputationDefender, Michael Fertik, was featured on NPR - take time to listen to his sound and informational advice.

Click here: http://www.reputationdefenderblog.com/2009/03/25/michael-fertik-discusses-online-reputation-management-on-national-public-radio/ for the link to listen.

Sue Scheff: Do You Want to be Googled?

Source: ReputationDefender Blog

Gizmodo has a great write up of a clever business card idea: the Google me business card.

Sue Scheff: Don't Let The Web Kill What You Love by Michael Fertik

As someone that knows firsthand how the Internet can create you into someone you barely recognize, Michael Fertik is one of the pioneers in helping people maintain their online image. This is not about changing who you are, but letting people see the real you. Today there is so much Internet Gossip that separating it from Internet Fact, can be confusing. Not to mention many won’t take the time to determine the difference. I won the landmark case for Internet Defamation - over $11M jury verdict for damages - and that was vindication - Reputation Defender cleaned up what the defendant created. I will ever be grateful for my attorney, David Pollack, and Michael Fertik.

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.

Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.

A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.

There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.