Sue Scheff: Do You Want to be Googled?

Source: ReputationDefender Blog

Gizmodo has a great write up of a clever business card idea: the Google me business card.

Sue Scheff: Slimed Online? Time for Google Bomb Book!

This week my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff Announces Second Book - "Google Bomb!"

“GOOGLE BOMB” Take Cover! by John Dozier and Sue Scheff

Do you know what Google is saying about you?

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney, John Dozier .

As my story of my landmark case of $11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today’s Cyber World - how to protect your online image and maintain a profile you are proud of! Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in the web - read Google Bomb!

To compound our dynamic and explosive upcoming best seller - Michael Fertik, CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online.

This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes.

Monkeys Don’t Fly? Do they? Ahhhh, just wait and you will see - the Internet has become its’ own animal. The Internet can be an educational tool - but - it can also be a lethal weapon!

Published by Health Communications Inc. (HCI) - Google Bomb will be released in Fall 2009.

Sue Scheff: ReputationDefender, CEO - Michael Fertik Specialist in Online Defamation

Lawsuit Cracks Open Online Anonymity
Shortcomings in the Law Allow Cyberdefamation Campaigns, Legal Expert Says

Read entire article here: http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1



The Law as an Accomplice



Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.



Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator."The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives," Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.



Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.



Although privacy and free speech advocates worry that changes to the law could "chill" online speech, Fertik argued that "the law can easily catch up without destroying speech."But until then?



"The law provides the red dye for the scarlet letter," Fertik said. "It provides the ink for the tattoo that people create on Web sites like this."

Sue Scheff: Don't Let The Web Kill What You Love by Michael Fertik

As someone that knows firsthand how the Internet can create you into someone you barely recognize, Michael Fertik is one of the pioneers in helping people maintain their online image. This is not about changing who you are, but letting people see the real you. Today there is so much Internet Gossip that separating it from Internet Fact, can be confusing. Not to mention many won’t take the time to determine the difference. I won the landmark case for Internet Defamation - over $11M jury verdict for damages - and that was vindication - Reputation Defender cleaned up what the defendant created. I will ever be grateful for my attorney, David Pollack, and Michael Fertik.

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.

Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.

A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.

There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sue Scheff - Teen Help - Residential Therapy - Learn More

If you are debating residential therapy for your teen, learn more about this extremely daunting and confusing industry. Yes, you need to get help - but educate yourself first.

Learn more about Wit's End at http://www.witsendbook.com/ and author Sue Scheff at http://www.suescheff.com/ -the response has been overwhelming!

If you are struggling with your teen today - pick up Wit's End and learn more!

For a quick read, check out http://www.aparentstruestory.com/ - the foundation of Wit's End!

Sue Scheff: Teen Help Programs - Learn More About Finding Safe Resources for Your Teen

Many are aware of the pending legislation in regards to help regulate schools and programs for at risk teens. This bill may not be perfect, but it is a start and has finally opened discussions. As a parent that was a victim of the teen help industry - and my daughter endured abuse both physically and emotionally, I understand the need for not only good programs, but oversight so what happened to my daughter doesn’t continue to happen to others. Which is why I created Parents’ United Resource Experts in 2001. We help educate parents that are desperate and at their wit’s end. They are ready to make rash decisions, as I did - trusting people while I was in desperate state of mind. Afterall, as a parent, we want to help our kids - it is natural.
Most importantly, this is not to say all programs are bad - quite the contrary, most are good, however it is about educating parents about finding the best fit for your individual child. Questions to Ask Schools and Programs, Helpful Hints, and my new book - Wit’s End! Advice and Resources for Saving Your Out of Control Teens has a complete step by step section to help you - help your teen.

Mike Kruger - Online Outreach Specialist - Committee for Education and Labor

Teen Residential Programs are currently virtually unregulated and the House Education and Labor Committee is going to pass minimum standards for these programs to protect the safety of children. The link to the Markup is here - http://edlabor.house.gov/markups/2009/02/stop-child-abuse-in-residentia-1.shtml - and will include more information after the Committee votes.

Advisory: House Education Committee to Vote on Legislation to Stop Child Abuse in Teen Residential Programs WASHINGTON, D.C. – The House Education and Labor Committee will consider legislation to protect teenagers attending residential programs from physical, mental and sexual abuse and help ensure that parents have the information they need to make safer choices for their kids. An investigation conducted by the U.S. Government Accountability Office at the committee’s request found thousands of cases and allegations of child abuse and neglect at residential programs for teens, including therapeutic boarding schools, boot camps, wilderness camps, and behavior modification facilities. In some cases, this abuse led to the death of a child.

WHAT: Mark-up of H.R. 911, “Stop Child Abuse in Residential Programs for Teens Act of 2009”

WHO: The House Education and Labor Committee

WHEN: Wednesday, February 11, 200910:15 a.m. EST WHERE: House Education and Labor Committee Hearing Room2175 Rayburn House Office BuildingWashington, D.C.